An Attitude Is

question 128

Multiple Choice

An attitude is:

• A) the same as an "intention to buy."
• B) a person's point of view about something.
• C) easy to change.
• D) the same as a belief.
• E) All of the above.

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Definitions:

Category Killers

Specialty discount stores that are able to gain high market share within their chosen category.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales.

Leased Department

A section within a retail store that is rented to an outside party.

Omni-Channel Retailing

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience whether they're shopping online from a mobile device, a laptop, or in a brick-and-mortar store.