Which of the Following Statements About Opinion Leaders Is True

question 251

Multiple Choice

Which of the following statements about opinion leaders is true?

• A) Opinion leaders are usually wealthier and better educated than others.
• B) Opinion leaders on one subject aren't necessarily opinion leaders on another.
• C) Firms always aim their marketing mixes at general consumers, not opinion leaders.
• D) Favorable publicity from opinion leaders rarely helps a marketing mix.
• E) Opinion leaders are the same as reference groups.

---

Definitions:

Importance Of Price

The significance of setting appropriate price levels in influencing consumer perceptions, demand, and the overall success of a product or service in the market.

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain perspective, take an action, or make a decision.

Gather Information

The process of collecting data or facts relevant to a specific topic or issue.

Perceived Value

The worth or importance that a customer believes a product or service has, which can influence their purchasing decision.