Routinized Response Behavior

question 60

Multiple Choice

Routinized response behavior

• A) is most likely when past purchases of similar products have not satisfied the consumer's needs.
• B) is more likely when previous behavior has not yet been reinforced.
• C) is most common for purchases where the consumer has much experience in how to meet a need.
• D) increases the time required to make a purchase decision.
• E) is likely in a new purchase situation.