Consumers Go Through Six Steps When Deciding to Accept or Reject

question 107

Multiple Choice

Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:

• A) the confirmation step follows the decision step.
• B) the evaluation step follows the trial step.
• C) the awareness step follows the interest step.
• D) all of the above are correct.
• E) none of the above is correct.

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Definitions:

Proposals

Detailed plans or suggestions put forth for consideration or discussion, particularly in a business or professional context.

Secondary Research

The process of gathering existing data from previously published sources, such as books, articles, databases, and reports.

Primary Research

Original research conducted to collect data firsthand, rather than using existing sources, to address a specific research question or hypothesis.

Specified Core Customers

The particular segment of customers identified as the primary target audience for a business's products or services.