In Analyzing a Potential Market, the LEAST RELEVANT Question for a Marketing

question 215

Multiple Choice

In analyzing a potential market, the LEAST RELEVANT question for a marketing manager to answer is:

• A) how big is the market?
• B) what is the average age in the market?
• C) where is the market?
• D) what are the market's relevant segmenting dimensions?

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Definitions:

IFRS

Global accounting guidelines known as International Financial Reporting Standards are used for the preparation of financial statements.

U.S. GAAP

United States Generally Accepted Accounting Principles - a framework of accounting standards, principles, and procedures used in the U.S. for financial reporting.

Revaluation

The process of reviewing and adjusting the carrying value of an asset or currency to reflect its current market value.

Commercial Substance

A concept in accounting that signifies a transaction causes a change in the future cash flows that is significant to a business.