In Analyzing a Potential Market, the LEAST RELEVANT Question for a Marketing

question 215

Multiple Choice

In analyzing a potential market, the LEAST RELEVANT question for a marketing manager to answer is:

• A) how big is the market?
• B) what is the average age in the market?
• C) where is the market?
• D) what are the market's relevant segmenting dimensions?

---

Definitions:

Major Histocompatibility Complex

A set of genes encoded in a large region on chromosome 6 in humans that plays a critical role in the immune system, particularly in antigen presentation.

Fusion Inhibitors

A class of antiretroviral drugs designed to prevent the fusion of the HIV virus with host cells, thereby stopping the virus from entering the cell and replicating.

Immunoglobulins

Proteins in the blood plasma that function as antibodies to fight off infections.

Serum Protein Electrophoresis

A laboratory technique used to separate and measure the levels of various proteins in the blood serum to help diagnose diseases.