Consolidated Metropolitan Statistical Areas (CMSA)

question 17

Multiple Choice

Consolidated Metropolitan Statistical Areas (CMSA) :

• A) are the "central city" areas of the largest urban areas--such as New York City and Los Angeles.
• B) are the largest MSAs--those with a population of more than 1,000,000.
• C) are of little interest to marketers because they are defined by political boundaries rather than on some other, more useful, segmenting dimensions.
• D) have large populations, but usually are only of interest to marketers who are targeting low income consumers.
• E) Both C and D are true.

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Definitions:

Scatter Diagram

A graphical representation using dots to show the relationship between two sets of data.

Regression Models

Statistical techniques used for modeling and analyzing the relationships between a dependent variable and one or more independent variables.

Residual

The difference between observed values and the values predicted by a model.

Sunshine

The light and heat that come from the sun.