When Deciding How Far to Carry the Segmenting Process

question 193

Multiple Choice

When deciding how far to carry the segmenting process,

• A) profit should be the balancing point--determining how unique a marketing mix the firm can offer to some target market.
• B) it is easier to develop effective marketing mixes for larger, more heterogeneous segments.
• C) cost considerations encourage less aggregating.
• D) the threat of potential competitors suggests more aggregating.
• E) All of the above are true.

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Definitions:

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An activity or function created for a particular objective or for a specific job.

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