Compared to Qualifying Dimensions, Determining Dimensions

question 95

Multiple Choice

Compared to qualifying dimensions, determining dimensions

• A) are more likely to be related to whether a customer will make a purchase in the product-market at all.
• B) are more likely to be related to the specific brand selected.
• C) are usually much more specific.
• D) Both B and C are true.
• E) None of the above is true.