In the Example for the Seven-Step Approach to Market Segmentation

question 64

Multiple Choice

In the example for the seven-step approach to market segmentation (used in the text) , which of the following is a determining need?

• A) safety
• B) a clean bathroom
• C) security
• D) a good bed
• E) none of the above

Recognize the role of optimism and realism in goal setting and pursuit.

Grasp the concept of the Zeigarnik effect and its implications on goal pursuit.

Learn the importance of intrinsic versus extrinsic motivation on happiness and performance.

Understand personal projects or strivings as forms of goals and their influence on personal achievement.

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Definitions:

John B. Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Introspection

The examination of one's own thoughts and feelings, reflection on one’s inner self.

Cognitive Neuroscience

The scientific field that is concerned with the study of the biological processes and aspects that underlie cognition, with a focus on the neural connections in the brain.