In the Seven-Step Approach to Market Segmentation, It Is Best

question 219

True/False

In the seven-step approach to market segmentation, it is best to narrow down to smaller product-markets BEFORE identifying the needs of all potential customers.

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Definitions:

Conception

The moment when a sperm fertilizes an egg, leading to the beginning of pregnancy.

Sex Hormones

Chemical substances produced by the gonads (ovaries and testes) that regulate many aspects of sexuality and reproduction as well as secondary sexual characteristics.

Puberty

The developmental stage during which children mature sexually and physically into young adults.

Gender Typing

The way in which a child comes to understand their gender identity and, as a result, starts to embody the behaviors and norms of the gender they feel is their own.