Examlex
In the example for the 7-step approach (used in the text), it's important to consider what people in each segment do NOT want as well as what they do want.
Prefrontal Cortex
The part of the human brain associated with decision making, complex cognitive behavior, and the expression of personality.
Limbic System
A complex system of nerves and networks in the brain, responsible for controlling basic emotions and drives.
Emotion
A complex psychological state involving an individual's subjective experience, physiological response, and expressive behavior.
Myelination
The process in which neurons are coated in a fatty substance, myelin, which contributes to faster neural communication.
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