Which Is the First Step in Market Segmentation

question 20

Multiple Choice

Which is the first step in market segmentation?

• A) Finding one or two demographic characteristics to divide up the whole mass market.
• B) Clustering people with similar needs into a market segment.
• C) Naming a broad product-market of interest to the firm.
• D) Evaluating market segments to determine if they are large enough.
• E) None of the above.

---

Definitions:

Online Media Content

Digital material available on the internet for consumption, including videos, articles, and social media posts.

Social Network

Platforms and communities where individuals connect, share, and interact online, facilitating communication and information exchange.

Cost Per Action

A digital advertising metric that calculates the cost to acquire a customer action, such as a sale, click, or form submission.

Fixed Amount

A specified sum of money that does not change under certain conditions or within a certain period.