_____ Aim at One or More Homogeneous Segments and Try

question 29

Multiple Choice

_____ aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.

• A) Combiners
• B) Segmenters
• C) Segment aggregators
• D) Segment combiners
• E) Multipliers

---

Definitions:

Humanistic Psychology

A psychological perspective emphasizing the study of the whole person and the uniqueness of each individual's experience.

Existential

Pertains to or deals with the philosophical concept of existence, especially human existence and its inherent meaning, or lack thereof.

Psychoanalytic

Referring to a theory and therapeutic approach in psychology that emphasizes the role of unconscious factors in behavior and personality development.

Existential Challenge

A situation or period that forces an individual to confront fundamental questions about the purpose, meaning, and value of their life.