Segmenters, in Contrast to Combiners

question 147

Multiple Choice

Segmenters, in contrast to combiners:

• A) try to aim at homogeneous submarkets of larger product-markets.
• B) see one aggregate demand curve for a generic market.
• C) are accepting the likelihood of lower sales.
• D) assume that everyone in a broad product-market has the same needs.
• E) develop general-purpose marketing mixes that appeal to several submarkets.

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Definitions:

Average Accounting Return

The average accounting return is a financial ratio that measures the profitability of an investment as the average net income the investment generates divided by the book value of the investment's initial cost.

Straight Line Method

A method of calculating depreciation or amortization by evenly spreading the cost of an asset over its useful life.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.

Crossover Rate

The crossover rate refers to the point at which two different projects have the same net present value (NPV), used in capital budgeting to compare the desirability of investments or projects.