Segmenters, in Contrast to Combiners

question 147

Multiple Choice

Segmenters, in contrast to combiners:

• A) try to aim at homogeneous submarkets of larger product-markets.
• B) see one aggregate demand curve for a generic market.
• C) are accepting the likelihood of lower sales.
• D) assume that everyone in a broad product-market has the same needs.
• E) develop general-purpose marketing mixes that appeal to several submarkets.

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Definitions:

Self-discrepancy

A theory suggesting individuals experience discomfort (e.g., sadness, feeling threatened) from any discrepancy between their actual self and ideal or ought selves.

Emotional Reaction

The psychological and physical response to an event or stimulus that can range from happiness and joy to sadness, anger, or fear.

Lean

Characterized by a high ratio of muscle to body fat, or in business, operating with efficiency and minimal waste.

Athletic

Relating to or involving sports, physical activities, or the physical skills and abilities required in sports.