Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

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Definitions:

Fault

In legal context, a concept referring to responsibility or liability for wrongdoing or negligence that results in harm.

Medicaid

A healthcare plan for low-income people that is administered by state governments but funded by both state and federal funds.

Low-Income Group

Individuals or families that fall below a certain income threshold, often defined by government standards, which qualifies them for certain forms of assistance.

Health Care Plans

Arrangements made by individuals or employers to cover medical expenses, offering a range of medical services often through a network of providers.