Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

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Definitions:

Subliminal Perception

The processing of information by sensory systems without a person's conscious awareness.

Advertising

The activity or profession of producing advertisements for commercial products or services.

Average Threshold

The mean value of sensory input strength required for an organism to detect or respond to a stimulus.

Human Hearing

The sense through which sounds are perceived, involving the detection of vibrations through structures in the ear, leading to the processing of these signals by the brain.