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______________ Segmenting Dimensions Help Decide Whether a Person Might Be

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______________ segmenting dimensions help decide whether a person might be a potential customer-but not which specific products or brands that person might buy.


Definitions:

Total Cost Function

A mathematical relationship expressing the total cost of production as a function of the quantity of output.

Explicit Costs

Direct, out-of-pocket payments for wages, rent, materials, and other inputs required for the production of goods or services.

Implicit Costs

The opportunity costs of utilizing resources owned by the firm that could have been employed elsewhere, not directly paid out in cash.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, leading to a decreased cost per unit.

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