Deciding Whether a Group of Customers Should Be Included in a Target

question 127

Multiple Choice

Deciding whether a group of customers should be included in a target market is the purpose of _____ dimensions.

• A) behavioral
• B) demographic
• C) determining
• D) qualifying
• E) geographic

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Definitions:

Dura Mater

The outermost, tough layer of the three meninges that cover the brain and spinal cord, providing protection.

Meninx

The enveloping membrane of the brain and spinal cord; includes dura mater, arachnoid, and pia mater.

Periosteum

Thick, double-layered connective tissue sheath covering the entire surface of a bone, except the articular surface, which is covered with cartilage.

Femoral Nerve

A major nerve in the leg that supplies sensation to the front of the thigh and part of the lower leg as well as motor control to muscles of the leg and hip.