"Qualifying Dimensions," in Contrast to "Determining Dimensions

question 138

Multiple Choice

"Qualifying dimensions," in contrast to "determining dimensions,"

• A) are the only kind of dimensions useful for marketing strategy planning.
• B) indicate whether a person might be a potential customer but do not show which product or brand that person might buy.
• C) are the customer-related dimensions in a product-market.
• D) affect the product or brand a person is likely to purchase.
• E) None of the above is true.

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Definitions:

Human Resources

The department within an organization that is responsible for recruiting, managing, and directing people.

Materials

The tangible physical substances or components needed to produce a product or carry out a project.

Resource Maturity

Resource maturity refers to the stage of development at which a business or system efficiently utilizes its resources, balancing between growth potential and sustainability.

Existence

The state or fact of living, being, or operating; in business, it may refer to the ongoing operation or presence of a company in a market.