Clustering Techniques

question 253

Multiple Choice

Clustering techniques

• A) help sellers fine-tune the marketing effort with information from a detailed customer database.
• B) establish how customers think about proposed or present brands in a market.
• C) try to find similar patterns within sets of data.
• D) group customers into heterogeneous segments.
• E) use intuition and judgment to do what previously was done by computers.

Identify characteristics that affect persuasion and their implications.

Comprehend the relationship between job satisfaction and organizational behavior.

Explain cognitive dissonance and its effects on individuals.

Examine the interdependency between job satisfaction and performance.

---

Definitions:

Situation Analysis

The process of evaluating the current status of a company or project to identify strengths, weaknesses, opportunities, and threats (SWOT).

Stewardship Considerations

Involves responsible planning and management of resources, ensuring they are used ethically and sustainably.

Ongoing Relationship

A continuous interaction or connection between individuals or entities that evolves over time.

Discrimination

The unfair or prejudicial treatment of people based on characteristics such as race, age, gender, or disability.