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If the risks of getting into international marketing are difficult to evaluate, it usually is best to start with a joint venture.
Social Applications
Mobile or web-based applications designed to facilitate social interaction and networking among users, often incorporating features like messaging, content sharing, and community building.
Innovation
Something new that inspires social change (e.g., cellphones).
Diffusion
Occurs when cultural items or practices are transmitted from one group to another.
Discovery
Occurs when something previously unrecognized or understood is found to have social or cultural applications.
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