When Minwax Informs Consumers That Its Brand Will Save Time

question 56

Multiple Choice

When Minwax informs consumers that its brand will save time when finishing wood, the company is stressing:

• A) The strengths and weaknesses of current competitors.
• B) The strengths and weaknesses of indirect competitors.
• C) The strengths and weaknesses of current and potential competitors.
• D) The strengths and weaknesses of only direct competitors.
• E) The strengths and weaknesses of the external environment.

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Definitions:

Cognitive

Relating to mental processes such as perception, memory, and reasoning.

Affective

Relating to moods, feelings, and attitudes.

Behavioral

Pertaining to the actions or reactions of persons or things in response to external or internal stimuli.

Intense Dislike

A powerful feeling of aversion or opposition towards someone or something.