When Using Screening Criteria to Evaluate Opportunities

question 60

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative and qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) All of the above.
• E) A and B only.

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Definitions:

Tone Deaf

A term often used to describe a person who struggles to distinguish between different pitches or reproduce musical notes accurately.

Physical Properties

Characteristics of a material or object that can be observed or measured without changing its composition, such as density, color, or melting point.

Sound Waves

Oscillations of air pressure that travel through the air or another medium and can be heard when they reach a person's or animal's ear.

Auditory Perception

The process by which the brain interprets and makes sense of sound signals received from the ears.