When Using Screening Criteria to Evaluate Opportunities

question 60

Multiple Choice

When using screening criteria to evaluate opportunities:

• A) Marketers must try to match opportunities to the firm's resources and objectives.
• B) Quantitative and qualitative criteria should be considered.
• C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D) All of the above.
• E) A and B only.

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Definitions:

Pluralistic Ignorance

A social psychological phenomenon where individuals mistakenly believe their thoughts, feelings, or behaviors are different from those of the group, leading to conformity despite private disagreement.

Social Value Orientation

An individual's preferences when allocating resources between oneself and others, which can influence behavior in social situations.

Competitive

A characteristic of entities that strive against each other to achieve a goal, such as winning a game or dominating a market.

Altruistic

Showing selfless concern for the well-being of others; behaviors or actions motivated by the desire to help without expecting anything in return.