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The first step in a competitor analysis is to identify potential competitors.
Q4: The ethnic composition of a market can
Q7: Which of the following statements about positioning
Q29: Which of the following is NOT included
Q35: A change in the _ environment can
Q106: Pill Makers Pharmaceuticals extensively tests all of
Q107: Ford Motor Co. asks members of its
Q164: Which of the following is NOT a
Q167: Sales promotion can involve point-of-purchase materials, store
Q268: The cultural and social environment refers to
Q276: _ means that the marketing mix is