Along with Studying Trends in the Environment, a First Step

question 287

Multiple Choice

Along with studying trends in the environment, a first step in looking for attractive opportunities is to:

• A) understand the resources and objectives of the firm.
• B) decide which product-markets the firm will enter.
• C) find new markets for present products.
• D) estimate product-market potentials.
• E) hire a marketing strategy planner.

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Definitions:

Binding Contract

an agreement between two or more parties that is enforceable by law, committing all involved to fulfill their obligations.

Perform

To carry out, execute, or do an action or activity.

Competent

Having the necessary ability, knowledge, or skill to perform a task effectively or to make legally binding decisions.

Adequate Market

An economic concept where there is a sufficient number of buyers and sellers for a particular product or service.