GE's Planning Grid Approach

question 103

Multiple Choice

GE's planning grid approach

• A) doesn't work because different managers usually come to different conclusions given the subjective evaluations involved.
• B) is really the same thing as the total profit approach.
• C) overemphasizes short term profitability.
• D) is superficial because it considers only size and expected market share, and ignores other possibly important factors.
• E) could be adapted easily by another firm with different objectives.

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Definitions:

Break-even Chart

A graphical representation that shows at what point a business, product, or project will become profitable, by plotting costs against revenues.

Variable Costs

Costs associated with production that change in proportion to the amount of goods or services produced.

Fixed Costs

Expenses that do not vary with production volume or service levels, such as rent, salaries, and insurance premiums.

Price Sensitivity

The degree to which the demand for a product or service is affected by changes in its price.