"Target Marketing," in Contrast to "Mass Marketing

question 253

Multiple Choice

"Target marketing," in contrast to "mass marketing,"

• A) ignores the need for the firm to obtain a competitive advantage.
• B) ignores markets that are large and spread out.
• C) is limited to small market segments.
• D) assumes that all customers are basically the same.
• E) None of the above is correct.

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Definitions:

Private Placements

Securities sold directly to a small number of private investors, rather than through a public offering.

SEC Rule 144A

This SEC rule provides a regulatory framework that allows the sale of privately placed securities to qualified institutional buyers without the need for public registration.

Circuit Breakers

Mechanisms used in stock exchanges to temporarily halt trading on an exchange to curb panic-selling, triggered by drastic drops in value.

Flash Crashes

Rapid, deep, and volatile market declines, usually occurring within a very short time period, often caused by automated trading.