"Place" Is NOT Concerned With

question 60

Multiple Choice

"Place" is NOT concerned with:

• A) who handles storing and transporting.
• B) when and where products are wanted.
• C) kinds of intermediaries needed to reach customers.
• D) telling the target market what products are available--and where.
• E) channels of distribution.

---

Definitions:

Cost-Effective

Describes a process, method, or system that provides the best possible outcome or value for the money spent.

Potential Consumers

Individuals or groups who are likely to buy a product or service but have not yet made the purchase.

Retail Price

The total cost that a customer pays for a product or service when purchased through a retail channel, including overheads and profit margins.

Structural Risk

A measure of a firm’s difficulty when relationships with vendors do not work as expected.