From the Perspective of the Four Ps, Personal Selling Is

question 263

Multiple Choice

From the perspective of the four Ps, personal selling is to advertising as

• A) mass selling is to branding.
• B) Place is to Product.
• C) sales promotion is to pricing.
• D) warranties are to channel type.
• E) geographic terms are to price allowances.

---

Definitions:

Humanistic Therapies

These are therapeutic approaches that focus on helping individuals realize their potential and live fully through self-exploration and personal growth.

Family Therapy

A form of psychotherapy that involves treating family relationships to foster healing and growth.

Client-Centered Therapy

A form of psychotherapy developed by Carl Rogers, focusing on the individual's capacity for self-direction and understanding of one's own feelings.

Beck's Cognitive Therapy

A form of therapy developed by Aaron T. Beck that aims to change negative thought patterns to improve mood and behavior.