Which of the Following Statements About Marketing Mix Variables Is

question 112

Multiple Choice

Which of the following statements about marketing mix variables is false?

• A) "Promotion" includes personal selling, mass selling, and sales promotion.
• B) The term "Product" refers to services as well as physical goods.
• C) A channel of distribution does not have to include any intermediaries.
• D) Generally speaking, "Price" is more important than "Place."
• E) The needs of a target market virtually determine the nature of an appropriate marketing mix.

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Definitions:

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The use of nuclear reactions that release nuclear energy to generate heat, which most frequently is then used in steam turbines to produce electricity in a nuclear power plant.

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A former socialist state that existed from 1922 to 1991, comprised of Russia and several surrounding countries, known for its role in global politics during the 20th century.

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A country located off the northwestern coast of mainland Europe, comprising England, Scotland, and Wales.

Wladyslaw Gomulka

Wladyslaw Gomulka was a Polish communist politician who served as the de facto leader of post-war Poland, steering the country through a period of political liberalization in the mid-20th century.