Which of the Following Statements Regarding Marketing Strategies Is FALSE

question 11

Multiple Choice

Which of the following statements regarding marketing strategies is FALSE?

• A) It is useful to think of the marketing strategy planning process as a narrowing-down process.
• B) These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
• C) Developing successful marketing strategies doesn't need to be a hit-or-miss proposition.
• D) These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
• E) Most companies implement more than one marketing strategy and related marketing plan at the same time.

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Definitions:

Analyzing Them

Refers to the process of examining various components systematically to understand their nature, function, or meaning.

Measures of Dispersion

Statistical calculations that describe the spread or variability among a set of numerical data.

Measures of Correlation

Statistical techniques used to determine the degree to which two variables are related, indicating how changes in one variable are associated with changes in another.

Variance

A measure of the extent to which a set of scores vary on either side of their mean value. The square root of variance gives the standard deviation.