Heinz, in Order to Boost Its Sales, Came Up with Ketchup

question 211

Multiple Choice

Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:

• A) Product development
• B) Market development
• C) Diversification
• D) Market penetration
• E) None of the above are correct.

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Definitions:

Attention Control

The ability to regulate one's focus, including sustaining attention on tasks and shifting attention when necessary.

Response Inhibition

The cognitive ability to suppress actions or behaviors that are inappropriate or no longer required in a given context.

Working Memory

An intellectual mechanism possessing restricted capability, tasked with momentarily storing data for processing purposes.

Deductive Reasoning

A logical process where one arrives at a specific conclusion based on general premises or principles.