Complete Acceptance of the "Marketing Concept" Would Require

question 376

Multiple Choice

Complete acceptance of the "marketing concept" would require:

• A) making sure that all departments focus their efforts on satisfying customer needs.
• B) having all production, finance, accounting, and personnel managers report directly to the marketing manager.
• C) placing less emphasis on profit as the objective of the firm.
• D) trying to satisfy the needs of each and every customer.
• E) All of the above.

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Definitions:

Revocation

The act of officially withdrawing, cancelling, or reversing a decision, offer, or statement.

Counteroffer

A response to an original offer which modifies conditions or proposes new terms, effectively rejecting the initial offer and becoming a new proposal in the negotiation process.

Lapse Of Time

The expiration of a specified duration, after which legal claims may be void or rights may expire.

Valid Offer

A proposal made by one party to another intended to create a legally binding agreement when accepted.