To Develop Lasting Relationships with Customers, Marketing-Oriented Firms Need to Focus

question 108

True/False

To develop lasting relationships with customers, marketing-oriented firms need to focus on customer satisfaction both before and after each sale.

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Definitions:

Mirror Neuron Systems

Mirror neuron systems are networks of neurons in the brain that are activated both when an individual performs an action and when they observe the same action performed by another, playing a role in learning, empathy, and understanding intentions.

Proximal Caregiving

A caregiving approach that emphasizes close physical and emotional contact between the caregiver and the child.

Biological Drives

Fundamental physiological needs that drive behavior, such as hunger, thirst, sleep, and reproduction.

Attachment Relationships

Emotional bonds formed between individuals, particularly between a child and a caregiver, which are critical for the child's development.