From a Micro View, Marketing

question 92

Multiple Choice

From a micro view, marketing

• A) applies to large corporations but not to a new venture started by one person.
• B) is an important social process.
• C) emphasizes how the whole marketing system works.
• D) is a set of activities performed by an individual organization to satisfy its customers.
• E) directs an economy's flow of goods and services from producers to consumers.

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Definitions:

Strategic Value

The worth or importance of something in achieving a business's long-term objectives and sustaining its competitive advantage.

Economic Factors

Variables or elements that affect the financial performance and decision-making process within the economy or a specific sector, including inflation, interest rates, and unemployment.

Environmental Scanning

The process of collecting, analyzing, and using information about trends, events, and relationships within an organization's internal and external environment.

General Conditions

The overarching terms, situations, or factors that apply broadly across different contexts, often framing the environment in which specific actions or activities occur.