Which of the Following Is the Best Example of the Marketing

question 319

Multiple Choice

Which of the following is the best example of the marketing concept in action?

• A) A product manager tells her sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
• B) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer cleaning market.
• C) A cleaning supplies firm learns that many consumers are having trouble hiring maids-so it develops a plan to offer customers complete house cleaning services.
• D) An Internet retailer finds that shoppers are abandoning their shopping carts before checking out, so it promotes its $10 discount on each customer's first purchase.
• E) A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives.

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Definitions:

Intersender Role Conflict

A situation where an individual receives contradictory demands or expectations from multiple supervisors or sources, leading to conflict.

Role Dynamics

The study of how roles evolve, intersect, and interact within social and organizational contexts, impacting individual behaviors and group outcomes.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing behaviors and attitudes.

Informal Status System

The unspoken, unofficial hierarchy within an organization or group, often based on respect, expertise, or social affiliations rather than formal roles.