Which of the Following Is the Best Example of the Marketing

question 319

Multiple Choice

Which of the following is the best example of the marketing concept in action?

• A) A product manager tells her sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
• B) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer cleaning market.
• C) A cleaning supplies firm learns that many consumers are having trouble hiring maids-so it develops a plan to offer customers complete house cleaning services.
• D) An Internet retailer finds that shoppers are abandoning their shopping carts before checking out, so it promotes its $10 discount on each customer's first purchase.
• E) A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives.

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry, through the design and use of machines, computers, and other electronic devices.

Principled Behavior

Actions guided by a set of moral values, showing consistency and integrity in ethical decision making.

Domain-Specific

Relating to a specific area of activity, interest, or knowledge, rather than being general or widespread.

Reciprocal Socialization

A dynamic process whereby individuals, such as parents and children, mutually influence and socialize each other's behaviors and understandings.