All of the Following Are Examples of a Marketing Orientation

question 137

Multiple Choice

All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:

• A) the Internet is a new way to help customers.
• B) profit is a critical objective of the firm.
• C) the firm's focus is on reducing its costs.
• D) the role of the sales force is to help customers meet their needs.
• E) costs that do not add value to customers should be eliminated.

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Definitions:

Transactions Demand

Transactions demand refers to the amount of money that people hold for the purpose of making everyday purchases and transactions.

Medium of Exchange

This refers to an item that is widely accepted in exchange for goods and services, facilitating trade by averting the inefficiencies of a pure barter system.

Fractional Reserve Banking

A banking system where banks hold a fraction of deposits as reserves and use the rest for lending purposes.

Total Deposits

The sum of all money deposited in a bank by its customers.