In Nonprofit Organizations, the Marketing Concept

question 240

Multiple Choice

In nonprofit organizations, the marketing concept

• A) is not relevant.
• B) has different measures of success.
• C) is usually easy to adopt because of how nonprofits organize for marketing.
• D) can be implemented by ignoring customer needs.
• E) all of the above are true.

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Definitions:

Accounting Policy

Distinctive postulates, grounds, methodologies, commands, and actions taken by an institution for the structuring and broadcasting of financial summaries.

Past Event

An occurrence that has taken place in the past and is relevant to the accounting and financial statements of an entity.

Recognition

The process of incorporating an item into the financial statements of an entity, including measuring its value.

Positive Theories

Theories that attempt to explain how things are in the world of finance and accounting, based on empirical evidence and facts.