Developing a Sales Forecast for a Broad Industry

question 51

Multiple Choice

Developing a sales forecast for a broad industry:

• A) is easier when a firm segments its product-markets very carefully.
• B) is often very similar to developing a national income forecast.
• C) is usually done by a marketing manager.
• D) is relatively easy because computers can eliminate the "guess" work.
• E) All of the above are true.

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Definitions:

Minority Group Stereotypes

Widely held but oversimplified and fixed images or ideas of specific minority groups.

Deviant Drug Use

The use of illegal drugs or the misuse of prescription drugs in a manner that deviates from social norms or laws, often associated with harmful effects.

Deterrence

A strategy intended to discourage an individual or group from engaging in unwanted behavior, often through the threat of punishment.

Bruce Western

An American sociologist and professor recognized for his research on criminal justice, inequality, and poverty in America.