Developing a Sales Forecast for a Broad Industry

question 51

Multiple Choice

Developing a sales forecast for a broad industry:

• A) is easier when a firm segments its product-markets very carefully.
• B) is often very similar to developing a national income forecast.
• C) is usually done by a marketing manager.
• D) is relatively easy because computers can eliminate the "guess" work.
• E) All of the above are true.

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Definitions:

Design

The process of creating and planning the aesthetic and functional aspects of a product, structure, or system.

Planning Phase

The initial stage in a project or process where objectives are defined, and strategies are developed to achieve them.

Three-step Writing Process

A method consisting of planning, writing, and completing to efficiently create written communications.

Right Information

Accurate and relevant data or details provided to meet the needs and requirements of the recipient.