The Likely Reaction of Customers to Possible Changes in a Marketing

question 49

True/False

The likely reaction of customers to possible changes in a marketing mix can sometimes be estimated using market tests and surveys of final buyers.

---

Definitions:

Acetylcholine

A neurotransmitter in both the central and peripheral nervous systems that plays a role in muscle contraction and various cognitive functions.

Neurotransmitter

Chemical substances used by neurons to transmit signals across synapses to other neurons, muscles, or glands.

Memory Loss

The inability to remember information or experiences, which can be temporary or permanent, and is often a symptom of neurological conditions or damage.

Atkinson and Shiffrin Model

A theory of memory proposed in 1968, suggesting that memory consists of three stores: a sensory register, short-term memory, and long-term memory.