Developing a Sales Forecast for a Broad Industry

question 51

Multiple Choice

Developing a sales forecast for a broad industry:

• A) is easier when a firm segments its product-markets very carefully.
• B) is often very similar to developing a national income forecast.
• C) is usually done by a marketing manager.
• D) is relatively easy because computers can eliminate the "guess" work.
• E) All of the above are true.

---

Definitions:

Depressants

Substances that reduce the functioning of the nervous system, often leading to relaxation or sedation.

Amphetamines

Stimulant drugs that are manufactured in the laboratory.

Behavioral Effects

Changes in an individual's actions or behaviors that result from external or internal stimuli, including drugs, environment, or psychological conditions.

Emotional Effects

The impact on an individual's feelings and emotional state due to various external or internal factors.