Which of the Following Depicts a Common Top-Down Approach to Forecasting

question 46

Multiple Choice

Which of the following depicts a common top-down approach to forecasting?

• A) Begin with a company's sales forecast for a specific market segment, then draw national and industry sales forecasts.
• B) Start with an industry forecast, then apply it to a specific company and its products, and subsequently draw a national income forecast.
• C) Start by developing a national income forecast; then use it to develop an industry sales forecast; then use it to develop forecasts for a specific company, its specific products, and the segments it targets.
• D) Start by developing a national income forecast, then develop a forecast for a specific company, which should lead to an industry sales forecast.
• E) None of the above.

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Definitions:

Physical Health

The overall condition of an individual's body, including the absence of disease and the state of physical fitness.

Negative Reinforcement

The strengthening of a response (increases in frequency) because it is followed by the removal of a (presumably) unpleasant stimulus.

Control of Antecedents

The management or manipulation of factors that precede and potentially trigger certain behaviors or reactions, used as a strategy in behavior modification.

Decrease a Response

A reduction in the intensity, frequency, or effectiveness of a response to a stimuli or situation.