Which of the Following Sales Forecasting Techniques Would Be Most

question 124

Multiple Choice

Which of the following sales forecasting techniques would be most useful for the marketing manager of a business products manufacturer that already faces intense competition?

• A) Sales force estimates
• B) Jury of executive opinion
• C) Use of a national economic forecast
• D) Trend extension of past sales
• E) Multiple-factor method

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Definitions:

Benefit of the Bargain

is a legal principle in contract law that awards damages equal to the expected benefits under a contract that were lost due to breaches by the non-performing party.

Consequential Damages

Refers to indirect damages that do not flow directly from the act but are a consequence of the initial act, such as loss of profits.

Prima Facie Unconscionable

A term describing terms or agreements that appear to be shockingly unfair or unjust on the face of it.

Consumer Goods

Items produced for personal or household use, typically not intended for resale or further production.