Which of the Following Sales Forecasting Techniques Would Be Most

question 124

Multiple Choice

Which of the following sales forecasting techniques would be most useful for the marketing manager of a business products manufacturer that already faces intense competition?

• A) Sales force estimates
• B) Jury of executive opinion
• C) Use of a national economic forecast
• D) Trend extension of past sales
• E) Multiple-factor method

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Definitions:

Jump to Conclusions

A cognitive bias that describes the action of arriving at a decision or opinion with little to no evidence or reasoning process.

Coping

Efforts to master, reduce, or tolerate the demands created by stress.

Healthy Choices

Decisions made in daily life that contribute to good physical and mental health, such as eating nutritious foods and exercising.

Stammering Speech

A speech disorder characterized by involuntary repetitions and prolongations of sounds, syllables, words or phrases, and involuntary silent pauses or blocks in which the person who stammers is unable to produce sounds.