The Authors of the Text Contend That

question 161

Multiple Choice

The authors of the text contend that:

• A) Both micro- and macro-marketing cost too much.
• B) Neither micro- or macro-marketing costs too much.
• C) Micro-marketing often does cost too much, but macro-marketing does not.
• D) Micro-marketing does not cost too much, but macro-marketing does.
• E) None of these alternatives is correct.

---

Definitions:

DCOUNTA Function

A function in spreadsheet software that counts the number of non-blank cells in a database that match specified conditions.

Real Estate Agent

A licensed professional who acts as an intermediary between sellers and buyers of real estate, assisting in the sale, purchase, or rental of properties.

Data Validation

The process of ensuring that a program’s input data is correct, complete, and meets the desired criteria.

Validation Rule

A set of criteria or conditions that data must meet before it is accepted or processed by a system.