A Marketing Plan

question 49

Multiple Choice

A marketing plan:

• A) is a combination of several marketing strategies.
• B) must cover a one-year period.
• C) consists of a target market and an appropriate marketing mix.
• D) includes the time-related details for implementing a marketing strategy.
• E) All of these alternatives are correct.

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Definitions:

Amplitude

In physics, it refers to the maximum extent of a vibration or oscillation, measured from the position of equilibrium.

Brightness

The perception of light intensity, often described in terms of the amount of light emitted or reflected by an object.

Colour

The characteristic of visual perception described through categories with names such as red, blue, yellow, etc., primarily caused by the spectrum of light interacting with the photoreceptor cells of the eye.

Saturation

The intensity or purity of a color, indicating the absence of white light.