Which of the Following Is NOT a Trend Affecting Marketing

question 79

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

• A) More attention to quality.
• B) Slower new-product development.
• C) More attention to service technologies.
• D) Research and development teams with market-driven focus.
• E) More attention to sustainable design.

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Definitions:

Acquisition Method

An accounting method used in business combinations, where the purchasing entity records the assets and liabilities of the acquired entity at fair value.

Internal Reporting

The process of preparing and presenting financial statements and other reports to management within an organization.

GAAP

Generally Accepted Accounting Principles, a collection of commonly-followed accounting rules and standards for financial reporting in the U.S.