Which of the Following Is NOT a Trend Affecting Marketing

question 79

Multiple Choice

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

• A) More attention to quality.
• B) Slower new-product development.
• C) More attention to service technologies.
• D) Research and development teams with market-driven focus.
• E) More attention to sustainable design.

---

Definitions:

Goodwill

The intangible asset that arises as a result of the acquisition of one company by another for a premium value.

Persuasive

Designed to convince or influence the audience’s thoughts, beliefs, or actions through argumentation or appeal.

Normative

Relating to an ideal standard or model, or principles of what is considered right and acceptable behavior.

Presenters

Individuals who deliver presentations or speeches in front of an audience.