A S.W.O.T. Analysis Can Help a Marketing Manager

question 144

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) develop a competitive advantage.
• B) define what business and markets the firm wants to compete in.
• C) narrow down to a specific target market and marketing mix from the many alternatives available.
• D) see the pros and cons of different possible strategies.
• E) All of these alternatives are correct.

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Definitions:

Cookies

Small pieces of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing, or a sweet baked treat.

Substitution Effects

The substitution effect occurs when consumers replace more expensive items with less costly alternatives as prices rise.

Income Effect

The change in an individual's consumption resulting from a change in their income.

Normal Good

A good for which demand increases as the income of the consumer increases, showing a positive relationship between income and demand.