A S.W.O.T. Analysis Can Help a Marketing Manager

question 144

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:

• A) develop a competitive advantage.
• B) define what business and markets the firm wants to compete in.
• C) narrow down to a specific target market and marketing mix from the many alternatives available.
• D) see the pros and cons of different possible strategies.
• E) All of these alternatives are correct.

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Definitions:

Earned

Income or revenue that has been generated or received for goods sold or services provided.

Retained Earnings

The portion of net income that is not distributed to shareholders but is instead reinvested in the business or kept as a reserve for certain purposes.

Completed Contract Method

A financial accounting approach where revenue and expenses of a contract are recorded only when the contract is fully completed.

Long-Term Construction

Projects or contracts that span over a long period, typically larger in scope and complexity which may impact financial reporting due to their duration.