Marketing Strategy Planning Is Difficult for Marketing Managers Because

question 66

Multiple Choice

Marketing strategy planning is difficult for marketing managers because:

• A) they rarely know enough about the needs and attitudes of their target markets.
• B) other dimensions of the market environment may force changes in possible marketing mixes.
• C) proposed plans for each of the "four Ps" have to be blended together.
• D) competitors are usually trying to satisfy the same or similar needs.
• E) All of these alternatives are correct.

---

Definitions:

Sales Discount

Cash discount offered to encourage prompt payment of an account receivable.

Account Receivable

Debts owed by clients to a firm for delivered goods or services awaiting payment.

Collection

The process of obtaining funds that are due or the grouping of specific items or data, often relevant in financial contexts and research.

Annual Interest Rate

The percentage that represents the cost of borrowing money or the gain from saving money on an annual basis, crucial for financial calculations.