Which of the Following Statements About Future Trends in Marketing

question 18

Multiple Choice

Which of the following statements about future trends in marketing is True?

• A) Marketers should welcome international competition because it will speed the adoption of marketing innovations that improve people's lives.
• B) Marketers need to recognize the power that technology gives consumers.
• C) Marketers need to be aware of their responsibilities to the broader society.
• D) Marketers must be sensitive to consumers' rights and privacy.
• E) All of these statements about future trends in marketing are True.

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Definitions:

Capital Accounts

Accounts on a company's balance sheet that represent the cumulative amount of equity invested by shareholders and retained earnings.

Net Income

The profit of a company after all expenses and taxes have been deducted from total revenue.

Noncumulative

Pertaining to dividends, a feature allowing a company not to pay dividends in arrears to its shareholders.

Treasury Stock

Equities that were once sold to investors and later re-purchased by the entity that issued them, effectively reducing the quantity of stocks traded publicly.