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Which of the Following Is NOT a Current Trend That

question 82

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Which of the following is NOT a current trend that is affecting marketing strategy planning?


Definitions:

Pay

Compensation given to employees in exchange for their labor or services, often in the form of wages or salaries.

Perceptions of Rewards

Perceptions of rewards involve how individuals interpret and value the incentives and benefits they receive from their work or actions.

Expectancy Theory

A motivation theory suggesting that individuals are motivated to act in certain ways based on their expectations of outcomes and their valuations of those outcomes.

Valence

Is the value a person assigns to work‐related outcomes.

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