Mass Customization Applies the Principles of Mass Production to the Challenge

question 107

True/False

Mass customization applies the principles of mass production to the challenge of meeting the unique needs of individual customers.

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Definitions:

Branding Strategy

A long-term plan for the development of a brand in order to achieve specific goals, such as building brand equity, awareness, and customer loyalty.

Strategic Intent

A focused approach defining what an organization intends to achieve in the long term, guiding decisions and resource allocation.

Operational Plan

A plan that identifies short-term activities to implement strategic plans.

Functional Plan

A detailed, department-specific plan that outlines the objectives, strategies, and actions for achieving functional goals.