Mass Customization Applies the Principles of Mass Production to the Challenge

question 107

True/False

Mass customization applies the principles of mass production to the challenge of meeting the unique needs of individual customers.

---

Definitions:

Interpersonal Determinants

Interpersonal determinants refer to factors within social interactions and relationships that influence behaviors, attitudes, and outcomes between individuals.

Relationship Marketing

A marketing strategy focusing on building long-term relationships with customers rather than on individual transactions.

Production Era

A historical period in business where the focus was on production capabilities and efficiencies, with the belief that any product made efficiently and of good quality would sell.

Quality Products

Products that consistently meet or exceed customer expectations regarding their functionality, durability, and reliability.